Title: LET'S HEAR IT FOR B PLAYERS
Item No.: 060129472
Source: Harvard Business Review (USA) 81(6) June 2003, 96-102

Abstract: In any organisation it is the shining stars who grab the lion's share of attention. Senior executives nurture and support them, seeing the enormous benefits for the organisation and enthused by the star's relentless drive. According to these authors, too much focus on the A players, obscures the very valuable role B players fill. B players are the solid unspectacular performers who keep the cogs running. In this well written management piece, the authors provide tips on ensuring that your supporting cast, not just your lead actors are managed efficiently. (7p)

Title: THE WEB'S NEXT LEAP
Item No.: 050129433
Source: Computerworld (Aust) 25A(39) May 12, 2003, 24

Abstract: Relational databases allow organisations to use heterogeneous data from a number of sources. In this brief piece, Tim Berners Lee, the inventor of the World Wide Web, talks about an emerging development in Internet technology which takes the relational database concept a step further, the Semantic Web. The Semantic Web is about allowing Internet users, particularly businesses to manipulate data from multiple external sources effectively. Here, some of the benefits and challenges for the Semantic Web are set out. (1p)

Title: MARKETING IN METAMORPHOSIS: BREAKING BOUNDARIES
Item No.: 090129496
Source: Business Horizons (USA) 46(3) May/June 2003, 31-40

Abstract: In the information economy, it is ideas not physical objects which are valued most highly. Traditional boundaries have become blurred and are constantly shifting. In this extensive piece, the authors analyse the state of marketing in the 21st century. By concentrating on changes within and between three key elements, firms, offerings and customers, the authors provide useful guidance on how marketing practices should and will develop. Ultimately, the authors argue that informational distinctions will soon become the primary source of competitive advantage. (10p)

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